- Founded In: 2013
- Founder: Huda Kattan
- Headquarters: Dubai, United Arab Emirates
- Brand Philosophy: To change the beauty world and empower through asking everyone to own and celebrate what makes them different!
- Known For: Easy Bake Loose Baking & Setting Powder
Huda Beauty launched in 2013 with a single set of false lashes and quickly became one of the most influential names in beauty. Founded by Huda Kattan, the brand was built on a deep understanding of what makeup lovers actually want—high-impact products that deliver on performance. From cult-favorite eyeshadow palettes to complexion formulas designed for all skin tones, Huda Beauty has redefined the beauty space with its commitment to inclusivity, innovation, and artistry.
What started as a passion project has grown into a global brand, spanning makeup and skincare with its sister line, Wishful. Known for pushing boundaries, Huda Beauty consistently delivers trend-driven, high-performance products, whether it’s ultra-pigmented lipsticks or complexion-perfecting foundations. At its core, the brand is about empowerment—giving people the tools to express themselves through beauty.
With a digital-first approach, Huda Beauty has fostered a community where transparency and creativity take center stage. Whether through tutorials, product deep-dives, or unfiltered conversations about beauty standards, the brand remains connected to its audience in a way few others do. More than just makeup, Huda Beauty is a reflection of modern beauty culture—bold, expressive, and always evolving.