- Founded In: 2015
- Founder: Sheena Zadeh-Daly
- Headquarters: Los Angeles, CA
- Brand Philosophy: "Our mission is to evolve beauty's mindset toward revealing, expressing and feeling comfy in your skin."
- Current Creative Director: Rachel Griego
- Known For: Kosas is known for its Revealer Concealer, a skincare-infused formula that provides medium coverage while brightening and hydrating the skin. The Wet Lip Oil Gloss has gained popularity for its nourishing, non-sticky formula that delivers a high-shine finish with active skincare benefits. The brand’s Cloud Set Setting Powder is a standout for its lightweight, talc-free formula that blurs pores and controls shine while maintaining a natural skin-like finish.
Founded in 2015 by Sheena Yaitanes, Kosas emerged from her kitchen table with a mission to revolutionize color cosmetics by offering clean, high-performance beauty products that enhance natural beauty. The brand quickly gained a devoted following for its innovative formulas and minimalist approach to makeup. Kosas is now carried at major retailers such as Sephora, Credo, and Goop.
Kosas has engaged in various collaborations to expand its reach and appeal. The brand’s products are available through partnerships with retailers like Sephora and Nordstrom. These collaborations have helped Kosas reach a broader audience and solidify its presence in the beauty industry.
What sets Kosas apart is its commitment to creating clean, skincare-infused makeup products that are both effective and safe for the skin. The brand’s formulations are free from chemicals like parabens, sulfates, silicone, and aluminum. This dedication to clean beauty, combined with a focus on enhancing natural beauty, has positioned Kosas as a unique and influential brand in the cosmetics industry.