- Founded In: 2015
- Founder: Kylie Cosmetics
- Headquarters: Oxnard, CA
- Brand Philosophy: "I created kylie cosmetics to give my fans access to the makeup products that i love and use every single day to create my looks." - Kylie Jenner
- Current Creative Director: Yush Quepin
- Current CEO: Andrew Stanleick
- Known For: Kylie Cosmetics is known for its Lip Kits, which debuted in 2015 and quickly became a viral sensation, selling out within minutes. The brand expanded into a full range of beauty products, including the Kylighter highlighters and Kybrow eyebrow collection, catering to the latest beauty trends. In 2019, Kylie Cosmetics partnered with Balmain for a limited-edition makeup collection, marking its crossover into high fashion.
Kylie Cosmetics, founded by Kylie Jenner in 2015, began as Kylie Lip Kits, offering lipsticks and lip liners inspired by Jenner’s personal aesthetic. The initial launch sold out within minutes, leading to the brand’s rebranding as Kylie Cosmetics in 2016 and an expansion into a full range of makeup products. In 2019, Coty Inc. acquired a 51% stake in the company for $600 million, valuing it at approximately $1.2 billion.
The brand has engaged in numerous collaborations, notably with Jenner’s family members. In 2017, Kylie partnered with her half-sister Kim Kardashian to launch the KKW X Kylie collection. Subsequent collaborations included lines with Khloé Kardashian (Koko Kollection), Kourtney Kardashian (Kourt X Kylie), and Kris Jenner (Kris Kollection). In 2019, Kylie Cosmetics collaborated with fashion house Balmain for a makeup line unveiled during Paris Fashion Week.
Kylie Cosmetics distinguishes itself through its founder’s influential social media presence, leveraging platforms like Instagram to directly engage with consumers and build brand loyalty. This strategy, combined with limited-edition product launches and collaborations, has cultivated a sense of exclusivity and urgency among consumers. The brand’s ability to swiftly adapt to beauty trends and Jenner’s personal brand has solidified its position in the competitive cosmetics industry.
