- Founded In: 1981
- Founder: Dr. Max Huber
- Headquarters: New York City, NY
- Brand Philosophy: "At the heart of La Mer is a spirit of endless renewal. Everything we do is about revealing your skin’s most radiant potential with every touch of sea-inspired rejuvenation."
- Current Creative Director: Jakob Daschek
- Current CEO: Anne Davis
- Known For: La Mer is known for its Crème de la Mer moisturizer, formulated with the brand’s signature Miracle Broth™, a fermented blend of sea kelp and minerals that deeply hydrates and rejuvenates the skin. The brand’s Treatment Lotion has gained popularity for its ability to prep and energize the skin, enhancing the absorption of subsequent skincare products. In 1995, Estée Lauder Companies acquired La Mer, elevating its status as a global leader in luxury skincare while maintaining its heritage of transformative, science-driven formulations.
La Mer, a luxury skincare brand, was founded by aerospace physicist Dr. Max Huber in the 1960s after he suffered burns in a lab accident and sought to create a healing solution. After 12 years and 6,000 experiments, he developed the Miracle Broth™, a fermented blend of sea kelp and other natural ingredients, which became the cornerstone of the brand’s iconic Crème de la Mer moisturizer. In 1995, Estée Lauder Companies acquired La Mer, expanding its global reach while maintaining its luxurious and transformative skincare reputation.
La Mer has engaged in unique collaborations to enhance its brand prestige. In April 2022, the brand partnered with French confectioner Maison Carrousel to offer a “sweet interlude,” blending the worlds of luxury skincare and gourmet sweets. Additionally, La Mer has showcased its scientific research alongside other Estée Lauder brands, collaborating with leading dermatologists to highlight skincare innovations.
What sets La Mer apart is its meticulous fermentation process, where sea kelp and other pure ingredients undergo a 3-4 month transformation, resulting in the nutrient-rich Miracle Broth™. This elixir is infused into every La Mer product, promoting skin renewal and delivering profound hydration. The brand’s commitment to harnessing the healing powers of the sea, combined with its rich origin story and consistent product efficacy, has solidified La Mer’s status as a leader in luxury skincare.