LANEIGE

Founded In: 1994
Founder: Amorepacific Corporation
Headquarters: Seoul, South Korea
Brand Philosophy: "We aim to create multi-tasking products that make caring for your skin easy."
Current CEO: Giovanni Valentini
Known For: LANEIGE is known for its hydration-focused skincare, with the Lip Sleeping Mask becoming a global bestseller for its intensely moisturizing formula. The brand’s Water Bank Moisture Cream and Water Sleeping Mask have gained popularity for their advanced hydro-technology, delivering long-lasting hydration and a dewy glow. LANEIGE has also collaborated with major brands like Disney and BTS, releasing limited-edition versions of its iconic products that further elevated its global presence.

Founded in 1994 by South Korean beauty conglomerate Amore Pacific, LANEIGE—derived from the French word “la neige,” meaning “the snow”—has established itself as a leading skincare brand with a focus on advanced water science technology. The brand’s commitment to hydration is exemplified by its flagship products, such as the Water Bank skincare line and the Water Sleeping Mask, which have garnered a global following for their efficacy in delivering intense moisture and revitalization to the skin.

LANEIGE has engaged in various collaborations to enhance its brand presence and appeal. In 2021, the brand partnered with Samsung to release a limited edition set featuring the Galaxy Buds Pro and LANEIGE’s Neo Cushion Foundation, both in a matching Phantom Purple hue, blending technology with beauty. Additionally, LANEIGE collaborated with bubble tea brand Playmade to create limited edition drinks inspired by its products, showcasing the brand’s innovative approach to cross-industry partnerships.

What sets LANEIGE apart is its dedication to scientific innovation in hydration, utilizing proprietary technologies to develop products that cater to diverse skincare needs. The brand’s emphasis on maintaining optimal moisture balance and strengthening the skin barrier has positioned it as a trusted name in the beauty industry, appealing to consumers seeking effective and reliable skincare solutions.