- Founded In: 1984
- Founder: Dany Sanz
- Headquarters: Paris, France
- Brand Philosophy: "MAKE UP FOR EVER is passionate about diversity and individuality encouraging everyone to bring out their singularity, claim it and have fun with it."
- Current Creative Director: Ludovic Drouineaud
- Current CEO: Aline Burelier
- Known For: Make Up For Ever is known for its high-performance, professional-grade products, including the Ultra HD Foundation, which was developed for flawless results on 4K and HD cameras. The Aqua Seal and Aqua XL eyeliner collections gained popularity for their waterproof, long-wearing formulas, making them favorites among makeup artists and performers. In 2015, the brand made history by featuring transgender model Andreja Pejić in a global beauty campaign, reinforcing its commitment to inclusivity and diversity.
Founded in 1984 by French make-up artist Dany Sanz, Make Up For Ever emerged from her desire to create high-quality products tailored to the needs of professional artists in fashion and cinema. Sanz’s background in fine arts and body painting led her to innovate within the cosmetics industry, addressing the limited options available at the time. In 1999, the brand became part of the LVMH group, expanding its reach and solidifying its position in the global beauty market.
Throughout its development, Make Up For Ever has engaged in notable collaborations to enhance its offerings. In April 2015, the brand partnered with actress Jamie Chung and transgender model Andreja Pejic for a campaign, marking a significant moment as Pejic became the first transgender model to land a major beauty contract. Additionally, the brand collaborated with singer Charli XCX for the launch of its Aqua XL eyeliners, blending music and makeup artistry.
What sets Make Up For Ever apart is its commitment to education and innovation. The brand operates a global network of makeup academies, training over 1,300 students annually, and continually collaborates with professional makeup artists to stay at the forefront of technological and artistic advancements. This dedication to artistry and inclusivity has established Make Up For Ever as a unique and influential presence in the beauty industry.