- Founded In: 2016
- Founder: Mazdack Rassi, Zanna Roberts Rassi, Georgie Greville, and Dianna Ruth
- Headquarters: New York City, USA
- Brand Philosophy: We start with good ingredients. Turn those into effective formulas. And that results in easy-to-use makeup that’s 100% vegan, cruelty-free, and paraben-free...Always.
- Known For: Hydro Grip Primer and Sculpt Stick
Milk Makeup launched in 2016 with a straightforward idea: makeup should be easy, efficient, and built for self-expression. Rooted in the creative energy of Milk Studios in downtown New York, the brand was created by a team of artists and industry insiders who understood what worked both behind the scenes and in everyday life. The goal wasn’t to follow trends—it was to design products that fit seamlessly into any routine, whether minimal or experimental.
From the beginning, Milk Makeup focused on high-performance formulas that make beauty feel effortless. The signature sticks—cream blushes, bronzers, and highlighters in swipe-and-go packaging—set the tone for a lineup that prioritizes ease. Every product is 100% vegan and cruelty-free, formulated with skincare ingredients that do more than just sit on the surface. The Hydro Grip Primer quickly became a staple, proving that clean beauty could deliver serious wear and performance.
Milk Makeup isn’t about a single look or set of rules—it’s about creating space for individuality. The brand’s campaigns reflect that spirit, featuring a mix of familiar and unexpected faces. In an industry that often defines beauty in narrow terms, Milk Makeup has built a platform where self-expression is the only standard.