- Founded In: 2016
- Founder: Natasha Denona
- Headquarters: New York City, NY
- Brand Philosophy: "My Secret Is My Formulas. I Personally Design Every Product From Start To Finish Using Only The Highest-Quality Ingredients In The World." - Natasha Denona
- Current Creative Director: Natasha Denona
- Current CEO: Yaron Adi
- Known For: Natasha Denona is renowned for her luxurious eyeshadow palettes, celebrated for their exceptional pigmentation and blendability. Her innovative formulations, such as the 'Creamy Matte' and 'Sparkling Foiled' textures, have set new standards in the beauty industry. Notably, the brand's 'Biba Eyeshadow Palette' has become a staple among makeup artists and enthusiasts alike.
Natasha Denona, a Croatian-born makeup artist, launched her eponymous beauty brand after over two decades in the industry, during which she worked with prominent figures like Bar Refaeli and Gal Gadot. In 2002, she established the Natasha Denona Makeup Academy, mentoring aspiring artists and solidifying her influence in the beauty world. Her brand quickly gained recognition for its high-quality products, particularly the luxurious eyeshadow palettes known for exceptional pigmentation and blendability.
What sets Natasha Denona apart is her commitment to innovation and quality, personally designing each product using the highest-quality ingredients. Her unique formulations, such as the ‘Creamy Matte’ and ‘Sparkling Foiled’ textures, have set new standards in the beauty industry. Additionally, her brand’s collaborations with world-famous fashion photographers have further cemented its status in the luxury beauty market.