Olaplex

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Olaplex
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  • Founded In: 2014
  • Founder: Dean Christal
  • Headquarters: Santa Barbara, CA
  • Brand Philosophy: ​OLAPLEX's mission is to deliver foundational hair health in service of endless possibilities. ​
  • Current CEO: Amanda Baldwin
  • Known For: ​Olaplex is renowned for its patented bond-building technology, which repairs and strengthens damaged hair by reconnecting broken disulfide bonds. The brand's iconic No. 3 Hair Perfector has become a staple for both professionals and consumers, offering at-home treatment to maintain hair health between salon visits. Additionally, products like the No. 7 Bonding Oil have gained acclaim for providing heat protection and enhancing shine, contributing to Olaplex's reputation for high-quality hair care solutions. ​

Olaplex, founded in 2014 by Dean Christal, revolutionized the haircare industry with its science-backed approach to repairing damaged hair. The brand’s patented active ingredient, bis-aminopropyl diglycol dimaleate, works on a molecular level to protect, strengthen, and repair disulfide bonds broken through chemical, thermal, and mechanical damage. This innovation quickly gained traction among professional hairstylists and consumers, leading to Olaplex’s acquisition by Advent International in 2019 and its successful public listing on the Nasdaq in September 2021, where it raised $1.5 billion, valuing the company at $13.6 billion.

Olaplex has expanded its product line beyond salon treatments, offering at-home solutions such as the No. 3 Hair Perfector, which became a cult favorite. The brand has also collaborated with top hairstylists and industry professionals, solidifying its position as a leader in bond-building technology. With a strong commitment to innovation and science-driven formulations, Olaplex continues to redefine haircare, providing transformative results for all hair types.

In terms of leadership, Olaplex has experienced significant transitions. JuE Wong, who served as CEO from 2020, stepped down in October 2023. Amanda Baldwin, former CEO of Supergoop, is slated to assume the role in 2024. In the interim, John P. Bilbrey, former CEO of The Hershey Company and previously executive chair on Olaplex’s board, is serving as interim CEO. These leadership changes highlight Olaplex’s commitment to strengthening its executive team and driving future growth in the beauty industry.