- Founded In: 2024
- Founder: Bella Hadid
- Headquarters: Weybridge, UK
- Brand Philosophy: "'Ôrəbella is inspired by nature, harnessing its healing benefits to enhance both skin and soul."
- Current Creative Director: Bella Hadid
- Current CEO: Jen Batchelor
- Known For: Orebella, founded by Bella Hadid, is renowned for its innovative bi-phase, alcohol-free skin parfums that blend essential oils with hydrating ingredients to create long-lasting, moisturizing fragrances. The brand's signature scents, such as Salted Muse, Blooming Fire, and Window2Soul, have garnered attention for their unique compositions and sensory experiences. In August 2024, Orebella expanded its fragrance line with the launch of Nightcap, a warm and spicy scent featuring notes of ginger, cardamom spice, and guaiac wood.
Orebella, founded by supermodel Bella Hadid, made its debut on May 2, 2024, introducing a line of innovative, alcohol-free, bi-phase skin parfums. Collaborating with esteemed fragrance houses Firmenich and Robertet, the brand offers gender-neutral scents that merge essential oils with hydrating ingredients, reflecting Hadid’s dedication to natural and holistic beauty.
The initial fragrance collection featured unique scents like Salted Muse, Blooming Fire, and Window2Soul, each designed to evoke distinct sensory experiences. In August 2024, Orebella expanded its offerings with the launch of Nightcap, a warm and spicy scent characterized by notes of ginger, cardamom spice, and guaiac wood. This new addition exemplifies the brand’s commitment to crafting distinctive, high-quality fragrances that resonate with a diverse audience.
Orebella’s unique approach to fragrance formulation, focusing on non-alcoholic, bi-phase perfumes, sets it apart in the beauty industry. By banning over 1,300 ingredients and responsibly sourcing premium components, the brand emphasizes safety and sustainability. This dedication to quality and inclusivity, combined with Hadid’s personal passion for vintage perfumery and nature, positions Orebella as a distinctive and influential player in the modern fragrance market.