REFY

REFY gets what beauty looks like today—fluid, adaptable, and built around real life. Launched in 2020 by model and influencer Jess Hunt, the London-based label takes a minimalist approach to makeup, stripping back excess and focusing on essentials that enhance rather than cover. REFY’s debut product, the Brow Sculpt, quickly became a staple, setting the tone for a brand built on clean, effortless definition. Since then, the lineup has expanded, covering complexion, lips, and a thoughtful selection of tools, all designed to work seamlessly together.

Rather than masking, REFY’s approach is about elevating natural features with formulas that are lightweight, blendable, and easy to use. Whether it’s the Skin Finish for a breathable glow or the Lip Sculpt for a barely-there tint with staying power, each product is made to be intuitive. It’s beauty that fits into daily routines, not the other way around.

More than just a product lineup, REFY represents a broader shift in beauty—one that prioritizes authenticity, individuality, and ease. The brand’s visuals, often fronted by Hunt herself, reflect an aesthetic that’s clean yet expressive, polished yet never overdone. It’s makeup for now—functional, unfussy, and designed for everyone.