- Founded In: 2019
- Founder: Laney Crowell
- Headquarters: New York City, NY
- Brand Philosophy: Saie is on a mission to "make beauty better with clean, award-winning products that are sustainable and conscious of the planet we share."
- Current Creative Director: Erin Starkweather
- Current CEO: Laney Crowell
- Known For: Saie is known for its clean beauty approach, formulating high-performance makeup without over 2,000 potentially harmful ingredients while maintaining a sleek, modern aesthetic. The brand has introduced standout products like the Slip Tint Dewy Tinted Moisturizer and Super Gel Lightweight Dewy Highlighter, both designed to enhance natural skin with a fresh, radiant finish. In 2022, Saie launched The Every Body Campaign, uniting over 35 beauty brands to support reproductive rights, further cementing its role as a socially conscious leader in the industry.
Founded in 2019 by Laney Crowell, Saie emerged as a clean beauty brand dedicated to providing high-performance makeup products formulated with safe, beneficial ingredients. Drawing from her experience at Estée Lauder, Crowell identified a gap in the market for luxury clean beauty offerings, leading to Saie’s inception. The brand has experienced significant growth, with annual sales reaching approximately $100 million as of early 2025.
Saie has engaged in notable collaborations, such as partnering with the artist duo Ananas Ananas to explore the intersection of beauty and art. Additionally, the brand spearheaded The Every Body Campaign, uniting over 35 beauty brands to raise awareness and funds for reproductive rights, demonstrating its commitment to social causes.
What sets Saie apart is its emphasis on sustainability and community engagement. The brand launched the Saie Climate Initiative, committing to environmental responsibility by aiming to recover 5 million pounds of plastic over three years. Saie’s product philosophy centers on clean formulations, avoiding over 2,000 potentially harmful ingredients, and packaging that is both chic and eco-friendly, reflecting its dedication to merging luxury with conscious consumerism.
Saie introduced the SuperSuede Baked Powder Blush in February 2025, expanding its product line with a talc-free, silky-textured blush available in six shades. The brand also unveiled Lip Liner 101, a creamy, nourishing lip liner offered in five shades, further enhancing its clean beauty offerings.
