- Founded In: 2015
- Founders: Heela Yang, Marc Capra, and Camila Pierotti
- Headquarters: New York City, NY
- Brand Philosophy: Sol de Janeiro's mission is to create products that combine Brazil's rich natural diversity with clinically proven technologies, delivering effective results while promoting self-celebration and body positivity.
- Current Creative Directors: Adrienne Angelo, Ginger Dippel, Yogeeta Dastane, and Jillian Graham
- Current CEO: Heela Yang
- Known For: Sol de Janeiro is renowned for its Brazilian Bum Bum Cream, a fast-absorbing body cream that helps tighten and smooth the appearance of skin, leaving a subtle shimmer and an irresistible scent. The brand's signature fragrance, Cheirosa '62, features notes of pistachio, salted caramel, and vanilla, encapsulating the essence of Brazilian beaches. Expanding its product line, Sol de Janeiro introduced the Brazilian Crush Cheirosa '68 Beija Flor Hair & Body Fragrance Mist, offering a fruity-floral scent with hints of jasmine and pink dragonfruit, further enhancing its reputation for captivating aromas.
Founded in 2015 by Heela Yang, Marc Capra, and Camila Pierotti, Sol de Janeiro draws inspiration from Brazil’s vibrant culture to create body care products that promote self-celebration and body positivity. The brand’s commitment to inclusivity is reflected in its diverse leadership and the celebration of Brazilian beauty philosophies.
Sol de Janeiro has engaged in notable collaborations to enhance its product offerings and brand presence. In 2023, they partnered with Brazilian singer Anitta to launch a limited-edition perfume mist, blending passionfruit nectar, pink patchouli, and jasmine honey to embody the artist’s bold spirit. Additionally, the brand collaborated with actress and model Barbie Ferreira for the “Where Will They Take You” global perfume mist campaign, supporting the launch of their Rio Radiance Perfume Mist.
What sets Sol de Janeiro apart is its ability to infuse Brazilian culture into its products, creating a unique sensory experience that resonates with consumers worldwide. The brand’s iconic Brazilian Bum Bum Cream, known for its fast-absorbing texture and signature scent, has become a cult favorite, propelling Sol de Janeiro to global recognition. Their innovative marketing strategies, including influencer partnerships and immersive art installations like the “Jardim Sol de Janeiro” at Art Basel Miami Beach 2024, have further solidified their position in the beauty industry.
