- Founded In: 1932
- Founder: Suh Sung-whan
- Headquarters: Seoul, South Korea
- Brand Philosophy: "Sulwhasoo believes that there is an innovative artist in all of us."
- Current Creative Director: Jimin Lee
- Current CEO: Kim Seung-hwan
- Known For: Sulwhasoo is known for its luxurious skincare rooted in traditional Korean herbal medicine, with its signature First Care Activating Serum recognized for boosting skin vitality and enhancing the efficacy of subsequent products. The brand’s Concentrated Ginseng Renewing Cream has become iconic for its use of Korean ginseng to deliver anti-aging benefits and improve skin resilience. Sulwhasoo’s holistic approach combines modern science with traditional wisdom, making it a leader in premium K-beauty and expanding its presence globally, including collaborations with influencers and ambassadors like Tilda Swinton and Rosé from BLACKPINK.
Sulwhasoo, a luxury Korean skincare brand, traces its origins to 1932 when Yun Dok-jeong, mother of founder Suh Sung-whan, began producing camellia oil in Kaesong. Inspired by his mother’s dedication to quality and natural ingredients, Suh launched the ABC Ginseng Cream in 1966, marking the brand’s commitment to integrating traditional Korean herbal medicine with modern skincare. This dedication led to the establishment of the Sulwhasoo Heritage & Science Center, focusing on innovative products that blend traditional Asian wisdom with contemporary science.
Over the years, Sulwhasoo has collaborated with various cultural and artistic institutions to enhance its global presence. Notably, the brand partnered with The Metropolitan Museum of Art (The Met) in New York, marking the museum’s first skincare collaboration, to honor global heritage through supporting various museum programs and events. Additionally, Sulwhasoo has appointed global ambassadors such as BLACKPINK’s Rosé and actress YoonA, aligning the brand with influential figures in contemporary culture.
What sets Sulwhasoo apart is its holistic beauty philosophy, combining traditional Korean herbal medicine with advanced scientific research. The brand’s focus on natural ingredients, particularly ginseng, and its commitment to cultural heritage have solidified its status as a leader in luxury skincare. By seamlessly blending tradition with innovation, Sulwhasoo continues to offer products that resonate with consumers worldwide, embodying a timeless approach to beauty.