- Founded In: 2018
- Founder: Marianna Hewitt & Lauren Ireland
- Headquarters: Los Angeles, California, USA
- Brand Philosophy/Mission Statement: Summer Fridays creates skincare and hybrid makeup that simplify routines without sacrificing results. Designed for everyday life, the products balance powerful active ingredients with a gentle approach, making self-care intuitive, effective, and effortless. Inspired by California’s relaxed beauty ethos, the brand focuses on formulas that nourish, enhance, and fit seamlessly into modern lifestyles.
- Signature Products/Styles: Jet Lag Mask and Lip Butter Balm
Summer Fridays was born out of a need for beauty that keeps up. Co-founders Marianna Hewitt and Lauren Ireland, both seasoned industry insiders, set out to create skincare that works without overcomplicating things. They launched with the Jet Lag Mask—a clean, multitasking formula that became an instant bestseller. That success shaped the brand’s approach: effective products designed to simplify routines and enhance skin with minimal effort.
Rooted in California’s effortless beauty philosophy, Summer Fridays focuses on skincare and hybrid makeup that deliver results without the downtime. Formulations balance active ingredients with skin-soothing elements, making every product gentle yet powerful. Designed for everyday life, the line is easy to use, whether applied alone or layered seamlessly into an existing routine.
More than just a skincare brand, Summer Fridays is built on community. Its signature aesthetic—clean formulations, sleek packaging, and textures that feel as good as they look—has made self-care a daily ritual. As the lineup expands, the mission stays the same: beauty that fits into real life, feels intuitive, and works without the extra steps.