- Founded In: 2007
- Founder: Holly Thaggard
- Headquarters: San Antonio, TX
- Brand Philosophy: Supergoop! was founded with a mission to change the way the world thinks about sunscreen and end the epidemic of skin cancer, aiming to make SPF a daily habit for everyone.
- Current Creative Director: Melissa Coker
- Current CEO: Lisa Sequino
- Known For: Supergoop! has redefined sun protection by creating skincare-infused SPF products that encourage everyday use beyond traditional sunscreen. The brand’s Unseen Sunscreen SPF 40 gained cult status for its weightless, gel-like texture that applies invisibly and doubles as a primer. Expanding on glow-enhancing protection, Glowscreen SPF 40 delivers a luminous finish while safeguarding skin from UV damage, making SPF application a seamless part of makeup routines.
Founded in 2005 by Holly Thaggard, Supergoop! emerged with a mission to revolutionize sun protection by making SPF an essential and enjoyable part of daily skincare routines. Thaggard’s inspiration stemmed from a personal experience when a close friend was diagnosed with skin cancer at a young age, highlighting the critical need for effective sun protection. Determined to change public perception of sunscreen from a beach-only commodity to a daily necessity, she focused on developing innovative, feel-good formulations that encourage consistent use.
Throughout its development, Supergoop! has engaged in strategic collaborations to broaden its appeal and reach diverse audiences. In 2025, the brand partnered with HBO’s “The White Lotus” to launch the limited-edition Eternal Paradise Suncare Collection, featuring a trio of glow-boosting SPF essentials in custom travel sizes. This collaboration not only capitalized on the show’s popularity but also reinforced the importance of sun protection in everyday life. Additionally, Supergoop! teamed up with fashion label LoveShackFancy to create the “Love to Glow SPF Kit,” combining sun-care necessities with the brand’s signature romantic aesthetic, making sun protection both stylish and practical.
What sets Supergoop! apart is its unwavering dedication to innovation and education in sun care. The brand offers a wide range of products that integrate SPF into various beauty items, from moisturizers and makeup primers to eyeshadows and setting sprays, ensuring that sun protection is seamlessly incorporated into daily routines. By focusing solely on sun care and utilizing clean, reef-friendly ingredients, Supergoop! has positioned itself as a leader in the industry, transforming the perception of sunscreen and emphasizing its role in overall skin health.