- Founded In: 2009
- Founder: Vicky Tsai
- Headquarters: San Francisco, CA
- Brand Philosophy: Tatcha's philosophy centers on harmonizing traditional Japanese beauty rituals with modern skincare, aiming to nurture both physical and emotional well-being through holistic self-care practices.
- Current Creative Director: Norito Enomoto
- Current CEO: Mary Yee
- Known For: Tatcha has built its reputation on fusing ancient Japanese beauty rituals with modern skincare science, creating products that emphasize simplicity and efficacy. The brand’s signature Hadasei-3™ complex, a trio of fermented superfoods including green tea, rice, and algae, is at the core of its formulations, delivering deep hydration and anti-aging benefits. Standout products like The Dewy Skin Cream, known for its rich, luminous finish, and The Water Cream, a weightless oil-free moisturizer, have become cult favorites among skincare enthusiasts.
Founded in 2009 by Victoria Tsai, Tatcha is a luxury skincare brand that draws inspiration from traditional Japanese beauty rituals. Tsai’s journey began during a trip to Kyoto, where she discovered classical beauty secrets that led her to create products emphasizing simplicity and natural ingredients. Over the years, Tatcha has expanded its product line, becoming one of the best-selling skincare brands at Sephora in the United States.
Tatcha has engaged in collaborations to enhance its product offerings and brand presence. In 2019, the brand partnered with celebrity makeup artist Mario Dedivanovic to develop The Dewy Skin Cream, which garnered significant attention and acclaim. Additionally, Tatcha collaborated with Keiko Furoshiki to incorporate traditional Japanese wrapping cloths into its holiday packaging, blending cultural heritage with modern aesthetics.
What sets Tatcha apart is its commitment to merging timeless Japanese beauty practices with contemporary skincare needs. The brand’s formulations often feature the proprietary Hadasei-3™ complex, a blend of rice, green tea, and algae, reflecting a harmonious balance between tradition and innovation. Furthermore, Tatcha’s dedication to philanthropy is evident through its partnership with Room to Read, supporting education equality worldwide by funding millions of days of school for girls.