- Founded In: 2018
- Founder: Colette Laxton and Mark Curry
- Headquarters: London, UK
- Brand Philosophy: The INKEY List's mission is to "empower change through knowledge."
- Current CEO: Mark Curry
- Known For: The INKEY List is renowned for offering affordable, straightforward skincare solutions that focus on single-ingredient formulations, enabling consumers to tailor their routines effectively. Their Hyaluronic Acid Hydrating Serum has gained significant popularity for delivering intense hydration and plumping effects. Additionally, the brand's Caffeine Eye Cream is celebrated for its ability to reduce puffiness and dark circles, providing a refreshed appearance.
Founded in 2018 by Colette Laxton and Mark Curry, The INKEY List emerged with a mission to democratize skincare by providing consumers with affordable, high-quality products accompanied by accessible knowledge. Both founders brought extensive experience from the beauty industry, with Laxton’s background in branding and marketing and Curry’s expertise in product development and science. Their shared vision was to simplify the often complex world of skincare, enabling consumers to make informed decisions about their routines.
A notable collaboration that expanded The INKEY List’s reach was with skincare influencer Hyram Yarbro, resulting in the launch of the ‘Selfless by Hyram’ product line. This partnership combined Yarbro’s emphasis on sustainability and efficacy with The INKEY List’s commitment to transparency and affordability, creating products that resonated with a broad audience.
What sets The INKEY List apart is its dedication to consumer education and empowerment. The brand offers resources like the ‘askINKEY’ platform, where customers can receive personalized skincare advice, and has developed AI-powered tools to assist users in understanding their skin’s needs. This focus on knowledge, combined with their commitment to sustainability—evidenced by their B Corp certification—positions The INKEY List as a unique and forward-thinking player in the beauty industry.