- Founded In: 2021
- Founders: Scarlett Johansson, Kate Foster
- Headquarters: New York City, NY
- Brand Philosophy: "The Outset was founded on the belief that skincare can be simple and uncomplicated."
- Current CEO: Kate Foster
- Known For: The Outset is known for its minimalist, clean skincare approach, focusing on essential products free from over 2,700 potentially irritating ingredients. Its best-selling Nourishing Squalane Daily Moisturizer and Gentle Micellar Antioxidant Cleanser have gained recognition for being effective yet gentle, catering to sensitive skin. The brand’s Firming Vegan Collagen Prep Serum and Lip Treatment have also become customer favorites, with the Lip Treatment selling out multiple times since launch.
Founded in 2022 by actress Scarlett Johansson and beauty executive Kate Foster, The Outset is a skincare brand that emphasizes simplicity and clean formulations. The duo spent five years developing the brand, focusing on creating straightforward, effective products free from over 2,700 potentially harmful ingredients. Their mission was to simplify skincare routines, offering essentials that cater to various skin types without unnecessary complexity.
The Outset’s product line includes items like the Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, and the Nourishing Squalane Daily Moisturizer, all designed to work harmoniously for a balanced skincare regimen. Notably, the brand’s Lip Treatment has gained significant attention, selling out multiple times since its launch. The Outset has also collaborated with organizations such as Dress for Success and One Tree Planted, reflecting its commitment to social and environmental causes.
What sets The Outset apart is its dedication to minimalism and inclusivity. The brand aims to provide “the white T-shirt of skincare,” focusing on foundational products that suit a wide audience without the clutter of overly complicated routines. This approach, combined with Johansson’s vision of creating a brand independent of her celebrity persona, positions The Outset as a unique player in the beauty industry, appealing to consumers seeking effective and uncomplicated skincare solutions.