- Founded In: 2020
- Founder: Olamide Olowe
- Headquarters: Santa Monica, CA
- Brand Philosophy: "Topicals is transforming the way you feel about skin through effective science-backed products and mental health advocacy."
- Current Creative Director: Julia Shao
- Current CEO: Olamide Olowe
Founded in 2020 by Olamide Olowe and Claudia Teng, Topicals emerged from the founders’ personal experiences with chronic skin conditions like eczema and hyperpigmentation. Their mission was to create effective, science-backed skincare solutions while challenging traditional beauty standards.
Topicals stands out for its commitment to inclusivity and mental health awareness. The brand donates 1% of profits to mental health organizations and features diverse marketing campaigns that resonate with a wide audience. Innovative marketing strategies, such as a brand trip to Ghana with fashion influencers, have further solidified Topicals’ position in the skincare industry.
By addressing underrepresented skin concerns and fostering a community that embraces all skin types, Topicals has disrupted the skincare market. Their focus on efficacy, representation, and mental well-being has attracted a loyal customer base and set a new standard for beauty brands.