- Founded In: 2019
- Founder: Ning Li
- Headquarters: Paris, France
- Brand Philosophy/Mission Statement: Typology is built on the belief that skincare should be simple, effective, and transparent. By stripping away unnecessary ingredients and focusing on high-quality, naturally derived actives, the brand offers products that deliver results without excess. Sustainability and accessibility are central to its approach, using a direct-to-consumer model to provide premium skincare at a fair price.
Founded in 2019 by entrepreneur Ning Li, Typology was born out of a desire to rethink skincare—stripping away the excess and keeping only what matters. After years of witnessing the beauty industry flood the market with overcomplicated formulas and exaggerated claims, Li set out to create a brand that would do the opposite: simple, effective, and transparent. Built on a direct-to-consumer model, Typology makes high-quality skincare accessible without the markups, relying on carefully sourced ingredients and minimalist formulations that let results speak for themselves.
Every product is developed in France, staying true to the country’s long-standing skincare heritage. Partnering with laboratories in Bergerac, Aix-en-Provence, and Compiègne, the brand formulates with a commitment to both efficacy and sustainability. Typology’s focus on clean, naturally derived actives means no unnecessary fillers, synthetic fragrances, or anything that doesn’t serve a clear purpose. The packaging follows the same ethos—aluminum tubes, glass bottles, and compostable materials designed to minimize environmental impact.
Typology isn’t about following trends or overhauling your routine with endless steps. It’s about skincare that works, built on the belief that less is more. By cutting through the noise and keeping things honest, the brand has carved out a space for those who want beauty without the excess.
