- Founded In: 2019
- Founder: Ning Li
- Headquarters: Paris, France
- Brand Philosophy: Not to add anything to its products to make them stand out; instead, it pares them back and distills each formula down to the most essential, natural active ingredients.
- Known For: All products are vegan, cruelty-free, and made in France with only the ingredients essential to their function.
Founded in 2019 by entrepreneur Ning Li, Typology was born out of a desire to rethink skincare—stripping away the excess and keeping only what matters. After years of witnessing the beauty industry flood the market with overcomplicated formulas and exaggerated claims, Li set out to create a brand that would do the opposite: simple, effective, and transparent. Built on a direct-to-consumer model, Typology makes high-quality skincare accessible without the markups, relying on carefully sourced ingredients and minimalist formulations that let results speak for themselves.
Every product is developed in France, staying true to the country’s long-standing skincare heritage. Partnering with laboratories in Bergerac, Aix-en-Provence, and Compiègne, the brand formulates with a commitment to both efficacy and sustainability. Typology’s focus on clean, naturally derived actives means no unnecessary fillers, synthetic fragrances, or anything that doesn’t serve a clear purpose. The packaging follows the same ethos—aluminum tubes, glass bottles, and compostable materials designed to minimize environmental impact.
Typology isn’t about following trends or overhauling your routine with endless steps. It’s about skincare that works, built on the belief that less is more. By cutting through the noise and keeping things honest, the brand has carved out a space for those who want beauty without the excess.
