- Founded In: early 1990s
- Founder: Anastasia Sparrow
- Headquarters: Sausalito, California
- Brand Philosophy/Mission Statement: Viseart strives to "bring the much-needed revolution in the world of makeup with better formulations and enhanced quality products."
- Current Creative Director: Anastasia Sparrow
- Current CEO: Anastasia Sparrow
- Signature Products/Styles: Viseart is renowned for its high-performance, pigment-rich eyeshadow palettes, particularly the iconic Neutral Mattes Palette, which has become a staple among professional makeup artists for its versatility and superior quality. The brand is celebrated for its commitment to using natural ingredients, ensuring products are free from petroleum, parabens, silicones, and artificial dyes, catering to those with sensitive skin. Viseart's products are a favorite among professionals in the entertainment industry, often used on film sets and fashion shows for their reliable performance and camera-ready results.
Viseart, established in Paris in the early 1990s, has become a cornerstone in the professional makeup industry, renowned for its high-performance products that seamlessly blend natural ingredients with innovative technology. Initially focusing on creating makeup for Japanese companies, Viseart’s dedication to quality and innovation led to the development of products that cater to the needs of professional makeup artists, particularly those working in film and fashion. Their commitment to excellence is evident in their artisanal, small-batch manufacturing process, which ensures consistent, high-quality formulations.
Throughout its evolution, Viseart has engaged in notable collaborations to expand its reach and influence. In 2019, the brand partnered with Alcone Company to create “The Downtown Palette,” a limited-edition eyeshadow collection inspired by the dynamic energy of New York City’s artists. This collaboration showcased Viseart’s ability to blend its professional-grade formulas with contemporary artistic influences. Additionally, Viseart has worked closely with MyKitCo™, offering curated collections handpicked by lead creative artists, further solidifying its presence in the professional makeup community.
What sets Viseart apart is its unwavering commitment to quality, innovation, and versatility. The brand’s products are celebrated for their superior pigmentation, smooth blendability, and long-lasting wear, making them a favorite among professional makeup artists and beauty enthusiasts alike. By focusing on creating high-performance, camera-ready cosmetics, Viseart has established itself as a trusted name in the beauty industry, continually evolving to meet the demands of its discerning clientele.