Alexandre Mattiussi founded Ami in 2011, and it didn’t take long for the brand to catch the attention of the fashion industry. Mattiussi had already been around the block, honing his craft at Dior Homme, Givenchy, and Marc Jacobs. His experience in these houses taught him more than just the sharp edges of tailoring—it gave him a sense of the gap in menswear that he was itching to fill. He wanted clothes for real people, for his friends, something that wasn’t too precious or intimidating. The result? A label that feels like Paris: laid-back, yet unmistakably stylish.
Ami, which means “friend” in French, embodies that ethos of inclusivity. The brand’s journey from its first small collection in 2011 to becoming a favorite of buyers and editors alike speaks to its appeal. Early on, Barneys New York picked it up, and the rest was history—now you can find Ami in over 300 stores worldwide, including its own boutiques in cities like Paris, London, and Tokyo. In 2013, Mattiussi took home the Andam Prize, one of French fashion’s biggest accolades, solidifying his place in the industry.
What sets Mattiussi apart is his approach to design—he’s not out to reinvent the wheel but rather to make the wheel something you actually want to wear every day. In 2018, Ami expanded into womenswear, or as Mattiussi likes to call it, “menswear for women,” reflecting the same easy, unpretentious vibe that made his menswear so popular. It’s this blend of simplicity, authenticity, and Parisian cool that has made Ami a staple for those who want their fashion to feel like a natural extension of themselves.