Daniel Lee
- Born: 1986
- Nationality: British
- Notable Works and Collaborations: Daniel Lee revitalized Bottega Veneta as Creative Director (2018-2021), introducing hit accessories like the Pouch bag and Lido sandals. His work earned the brand multiple British Fashion Awards in 2019, including "Designer of the Year." Previously, he shaped Céline’s minimalist aesthetic under Phoebe Philo. Since joining Burberry in 2022 as Chief Creative Officer, he has focused on modernizing the brand’s heritage, featuring British cultural figures like Olivia Colman and Skepta in recent campaigns.
- Signature Style or Philosophy: Lee’s design approach is rooted in modern luxury with a strong emphasis on craftsmanship and tactile materials. His work often highlights bold silhouettes, rich textures, and an unexpected use of color. At Bottega Veneta, he championed a new era of understated opulence, while at Burberry, his focus has been on reinterpreting British heritage through a contemporary lens, blending classic elements with a fresh, youthful energy.
Daniel Lee, born in Bradford, England, in 1986, has swiftly become a defining force in contemporary fashion. A Central Saint Martins alumnus, Lee honed his craft under the mentorship of the formidable Louise Wilson. His early career saw him gaining invaluable experience at esteemed houses such as Maison Margiela, Balenciaga, and Donna Karan, before making a significant impact at Céline under Phoebe Philo‘s direction. There, as the director of ready-to-wear design, he was instrumental in shaping the brand’s minimalist yet luxurious aesthetic.
In 2018, Lee took the reins as creative director at Bottega Veneta, infusing the Italian label with a fresh, modern sensibility. His tenure was marked by the creation of iconic pieces like the Pouch clutch, which became the fastest-selling bag in the brand’s history. Lee’s vision revitalized Bottega Veneta, earning him multiple accolades at the 2019 British Fashion Awards, including “Designer of the Year” and “Brand of the Year.” His transformative approach, often dubbed the “New Bottega,” reestablished the house as a beacon of modern elegance.
In October 2022, Lee returned to his British roots, stepping into the role of Chief Creative Officer at Burberry. His debut collection, unveiled at London Fashion Week in February 2023, signaled a new chapter for the heritage brand, blending its storied past with Lee’s contemporary vision. Under his direction, Burberry has embraced a renewed sense of Britishness, evident in campaigns featuring prominent figures like Olivia Colman and Cara Delevingne. Lee’s commitment to innovation while honoring tradition continues to redefine Burberry’s place in the modern fashion landscape.
As of February 2025, Lee’s influence remains palpable. His recent collection for Burberry, showcased at London Fashion Week, was lauded for its confident reinterpretation of classic British motifs, seamlessly blending tradition with contemporary flair. This collection not only reinforced Burberry’s iconic status but also highlighted Lee’s ability to navigate and shape the evolving fashion scene with a distinct and modern perspective.
