Dimitra Petsa, a Greek designer and Central Saint Martins alumna, founded her eponymous label, Di Petsa, in London in 2019. Rooted in ecofeminist principles, the brand explores the relationship between women and water, drawing inspiration from Petsa’s upbringing with her seamstress grandmother and her academic background in performance design. This interdisciplinary foundation manifests in garments that merge traditional craftsmanship with contemporary aesthetics, aiming to celebrate the fluidity and transformation inherent in the female experience.
Di Petsa is renowned for its signature “Wetlook” dresses, which create the illusion of being drenched in water, symbolizing self-acceptance and the honoring of one’s fluid state. These pieces have been worn by notable figures such as Gigi Hadid, FKA Twigs, Lizzo, Doja Cat, and SZA, further cementing the brand’s cultural relevance. Petsa’s designs often incorporate sustainable textile development, utilizing recycled materials and organic inks, reflecting a commitment to environmental consciousness. Collaborations with brands like Ugo Paulon and retailers such as LN-CC have expanded Di Petsa’s reach, offering capsule collections that continue to explore themes of femininity and water.
Beyond fashion, Petsa integrates performance art and poetry into her work, hosting workshops and live performances that delve into topics like bodily autonomy and self-love. Her inclusive approach to design accommodates all sizes, gender expressions, and life stages, including maternity wear that celebrates the changing female body. Recognition from the fashion industry includes being shortlisted for the 2025 British Fashion Council/Vogue Designer Fashion Fund and being named a Dazed100 NextGen designer in 2021, highlighting her impact as a unique and influential voice in contemporary fashion.