Dries Van Noten is one of fashion’s true originals, known for blending artful prints and vibrant color combinations with a distinctly understated approach. A third-generation tailor from Antwerp, Van Noten graduated from the Royal Academy of Fine Arts in 1981 before launching his first menswear collection in 1986. Over the years, he’s built a brand that embodies sophisticated nonchalance, always mixing the romantic with the practical.
In 2018, Puig took a majority stake in the brand, allowing Dries to stay creatively involved while expanding the label’s reach. In 2019, Van Noten collaborated with Christian Lacroix, a bold move that resulted in a celebrated womenswear collection. In 2022, he expanded into beauty, launching a line of gender-fluid fragrances and refillable lipsticks, instantly catching the industry’s attention. By 2024, Van Noten presented his final collection as Creative Director but remains involved in guiding the brand’s vision.
Dries Van Noten’s work isn’t about following the trends—it’s about creating a mood, a feeling. With each collection, he pushes boundaries, making clothes that are as thoughtful as they are wearable, ensuring his influence on fashion continues well beyond the runway.
