Evanie Frausto, a first-generation Mexican-American hairstylist, has emerged as a transformative force in the fashion and beauty industries. Raised in a traditional household in Orange County, California, Frausto found early inspiration in the expressive aesthetics of the MySpace emo scene, which fueled his passion for bold, unconventional beauty. After attending beauty school in Los Angeles, he relocated to New York, where he honed his craft under the mentorship of renowned stylist Jimmy Paul at Bumble and Bumble. Frausto’s innovative approach to hairstyling blends technical precision with a flair for the avant-garde, challenging traditional beauty norms and celebrating individuality.
Frausto’s distinctive style has attracted a high-profile clientele, including Bella Hadid, Lil Nas X, Kendall Jenner, and Ariana Grande. His work is characterized by surreal, sculptural creations—such as the bubblegum-blue ringlets for Lil Nas X’s “Montero” video and the elaborate updos for Bella Hadid’s editorial shoots. His editorial contributions span leading publications like Vogue, Dazed, and W Magazine, while his runway collaborations include shows for designers like Luar and Collina Strada. In 2023, Frausto was appointed as the first Global Artistic Ambassador for Bumble and Bumble, reflecting his influence and commitment to redefining beauty standards.
Expanding his creative vision, Frausto launched his own brand, Hair by Evanie, in 2024. The debut collection features hand-dyed wigs and customizable ponytail extensions, designed to empower individuals to explore and express their unique identities. This venture underscores Frausto’s dedication to making transformative beauty accessible and his belief in hair as a medium for self-expression. Through his innovative work and inclusive approach, Evanie Frausto continues to shape contemporary beauty narratives, inspiring a new generation to embrace authenticity and creativity.