Greg Krelenstein, a New York native, cofounded GK-LD, a global creative studio that connects talent, culture, and brand strategy. He works with names on the rise as well as established icons seeking a new moment, shaping their presence across editorial projects, brand campaigns, live events, and digital platforms.
GK-LD’s approach centers on thoughtful talent curation, weaving in social media, appearances, original content, music collaborations, and sponsorships. By advising on each element of an integrated campaign, Krelenstein helps clients capture today’s attention while keeping an eye on what comes next.