Isamaya Ffrench

Isamaya Ffrench, a British makeup artist and creative director, has redefined the boundaries of beauty with her avant-garde approach. Born in Cambridge in 1989, she initially pursued studies in 3D design at Chelsea College of Arts and product design at Central Saint Martins. Her foray into makeup artistry began unconventionally through face painting at children’s parties, which evolved into body painting and eventually led to her first fashion editorial with i-D magazine in 2011. Ffrench’s unique perspective, influenced by her background in design and performance art, quickly garnered attention in the fashion industry.

Throughout her career, Ffrench has collaborated with high-profile brands and publications, serving as a creative force behind makeup lines for Tom Ford Beauty, YSL Beauté, and Byredo. In 2020, she was appointed as the Global Beauty Director for Burberry Beauty, further cementing her influence in the industry. Her work is characterized by its bold, often surreal aesthetics, challenging traditional notions of beauty and embracing individuality.

In 2022, Ffrench launched her own makeup brand, ISAMAYA, debuting with the Industrial Collection, noted for its provocative designs and innovative formulations. The brand reflects her commitment to pushing creative boundaries and fostering self-expression. Beyond cosmetics, Ffrench’s multidisciplinary approach includes collaborations in fashion, music, and art, exemplifying her role as a visionary in contemporary beauty culture.