Jeremy Scott has always been a provocateur, and his tenure as creative director at Moschino is a testament to his knack for fusing pop culture with high fashion. Since taking the reins in 2013, Scott has injected the Italian label with his signature humor and irreverence, turning it into a playground of bold satire and eye-catching iconography. Logos from fast food giants like McDonald’s, retro Barbie motifs, and cartoon characters have all found a new home on Moschino’s runway, pulling the brand into the Instagram age and amassing a cult following. Under Scott’s watch, Moschino has seen remarkable financial success, becoming a significant pillar of Aeffe’s portfolio.
Scott’s journey into fashion started far from the glamour of Milan or Paris. Born in Kansas City and raised on a Missouri farm, he dreamed big from a young age, studying French in his teens with the intention of moving to Paris. After graduating from Pratt Institute in 1996, he presented his debut collection in Paris in 1997, where he quickly carved out his reputation as an “enfant terrible.” His early shows made him an underground favorite, drawing attention from some of the biggest names in pop music. Björk, Madonna, and Britney Spears became early fans, and he famously dressed Britney in her unforgettable flight attendant look for the “Toxic” music video.
Relocating his label from Paris to Los Angeles in 2001, Scott kept pushing boundaries, and his association with pop stars only grew stronger. Katy Perry became one of his most prominent muses, sporting his designs at events like the Super Bowl halftime show and the Met Gala. He brought that same pop-cultural edge to Moschino, making the brand synonymous with celebrity culture and social media buzz.
Beyond the runway, Scott has expanded Moschino’s reach into unexpected territories—including makeup collaborations and video games. Despite occasional controversies, Scott’s vision remains unapologetically bold, colorful, and undeniably current. With Moschino, he’s proven that fashion can be both playful and profound, a reflection of the cultural zeitgeist with a wink and a grin.