Lucia Pica

Lucia Pica, originally from Naples, has become a celebrated name in beauty for her innovative approach to color and texture, merging deep, natural shades with a modern, wearable aesthetic. After moving to London over two decades ago, Pica established herself as a top makeup artist known for refined, skin-focused looks, eventually securing roles with beauty giants. Her six-year tenure at Chanel as Global Creative Makeup and Color Designer saw her crafting iconic looks and product lines that celebrated natural elegance.

Now based in Paris, Pica collaborates with Byredo as the Creative Image and Makeup Partner, where her first release—a line of liquid lipsticks—marked a new direction for the brand. Inspired by intimate, earthy tones, this collection embodies her preference for colors like deep terracottas and burnished browns, and her dedication to creating products that feel as good as they look. Pica views makeup as a “sensorial experience,” focusing on textures that complement the skin rather than overshadow it​.

At Byredo, Pica has introduced concepts that blend simplicity and emotion, aligning with the brand’s introspective ethos. Each product captures her unique philosophy: a mix of effortless elegance and a deeply personal, tactile connection. For instance, her clear gloss in the “First Emotions” collection acts as a versatile, layered highlight, underscoring her belief that beauty should be as expressive as it is sophisticated​. Pica’s future at Byredo promises to continue this thoughtful approach, bringing makeup that feels intimate, innovative, and, most importantly, transformative for the wearer.