Maximilian Davis has quickly redefined the essence of Ferragamo since stepping into his role as Creative Director in 2022. Growing up in Manchester within a Trinidadian-Jamaican family, Davis’s passion for fashion was evident early on, nurtured by his grandmother’s sewing lessons. His journey, which took him from an apprenticeship under Wales Bonner to launching his own label, now positions him as a bridge between classic Ferragamo glamour and the new energy of contemporary Hollywood.
With a fresh perspective that’s rooted in a respect for the brand’s storied history, Davis has revived the iconic Ferragamo red, injecting it with boldness while paying homage to Marilyn Monroe’s red crystal pumps. He envisions Ferragamo for the next generation—not by disregarding the past, but by harnessing its legacy for the present. His latest collections draw from Hollywood’s Golden Age, but with a twist that makes the pieces modern and evocative—crafted for today’s cultural trailblazers.
Under his watch, Ferragamo has evolved beyond a mere fashion house to something closer to a movement, one backed by the luminaries of now, such as Michaela Coel and Zendaya, who embody Ferragamo’s fierce independence. Davis sees himself not just as a designer but as a storyteller—one who, through each silhouette and each stitch, is shaping the next chapter of this legendary brand.
