Mischa Notcutt, a London-based casting director and stylist, has emerged as a transformative figure in the fashion industry, championing diversity and individuality. As the founder of 11casting and casting director at Dazed & Confused, Notcutt has pioneered a casting approach that blends street casting with traditional methods, emphasizing the collective energy of her casts. Her work with brands like Ferragamo, Off-White™, Kenzo, JW Anderson, and publications such as AnOther and Vogue Italia showcases her ability to curate lineups that resonate with authenticity and creativity. Notcutt’s commitment to representation has positioned her as a leading voice in redefining beauty standards within the industry.

Notcutt’s journey into casting began with assisting Missy Walford during London Fashion Week, eventually leading her to street cast her own shoots and collaborate with designers like Cottweiler. Her philosophy centers on trusting her instincts and seeking out individuals who embody unique character and presence. Notcutt believes that successful casting is not just about individual faces but the synergy they create together, a perspective that has informed her work across various campaigns and editorials. Her dedication to inclusivity and challenging traditional norms has made her a sought-after collaborator for brands aiming to reflect a more diverse and authentic image.

Beyond her casting work, Notcutt has contributed to the fashion discourse through panel discussions and interviews, sharing insights on the evolving landscape of representation. Her involvement in projects like the PDA party, a queer and inclusive club night in London, underscores her commitment to creating spaces that celebrate diversity and self-expression. Notcutt’s influence extends to her collaborations with artists like MIA, for whom she worked as a stylist during the Matangi tour, blending fashion with music and performance art. Through her multifaceted career, Mischa Notcutt continues to shape the fashion industry by advocating for inclusivity and redefining the role of casting in storytelling.