Raoul Alejandre has become a transformative figure in beauty, bringing an artful, surrealist approach to makeup that resonates across fashion and mainstream audiences alike. Known for his boundary-pushing work with vibrant colors and graphic shapes, Alejandre’s creative vision is deeply influenced by icons such as Salvador Dalí and Federico Fellini, and he is celebrated for incorporating these influences into striking, high-impact looks for clients like Rosalía, Lil Nas X, and Euphoria stars Alexa Demie and Barbie Ferreira.
In 2023, Alejandre was named H&M Beauty’s first-ever Global Makeup Artist, marking a pivotal moment in his career as he helps reimagine the brand’s beauty line. This collaboration launched globally in October 2023 with a range of high-quality, vegan products, including mascaras, foundations, and lip colors designed to inspire bold self-expression. Alejandre’s artistic vision aligns seamlessly with H&M’s new direction, as the brand aims to become a leading beauty destination, blending accessible products with a fashion-forward edge.
Previously serving as the Global Makeup Artist for Valentino Beauty, Alejandre continues to expand his influence, balancing his signature couture-inspired looks with a modern, accessible approach for H&M’s audience. His partnership with H&M exemplifies his dedication to merging high fashion with everyday beauty, encouraging others to explore their creativity and embrace daring, expressive makeup.