Ruba Abu-Nimah, a Swiss-born creative director of Palestinian descent, has been a transformative force in the fashion and beauty industries, known for her ability to blend art, design, and commerce seamlessly. Her career began in editorial design, notably at Elle Paris and as a founding member of French Glamour’s design team. In 2017, she made history as the first female creative director of Elle US. Abu-Nimah’s tenure at beauty giants like Bobbi Brown Cosmetics, Shiseido, and Revlon showcased her talent for revitalizing brand identities, as seen in the successful launch of Jennifer Lopez’s fragrance, Glow.
In 2021, Abu-Nimah took on the role of Executive Creative Director at Tiffany & Co., where she played a pivotal role in modernizing the brand’s image. Her work included the controversial yet impactful “Not Your Mother’s Tiffany” campaign and collaborations with cultural icons like Beyoncé and Jay-Z. These initiatives aimed to reposition Tiffany as a brand resonating with contemporary audiences.
Beyond her corporate roles, Abu-Nimah is recognized for her commitment to social advocacy and cultural progression. She co-founded the “New York. Tougher Than Ever.” initiative with designer Phillip Lim, creating limited-edition apparel to support various charitable causes. Her design philosophy emphasizes emotional resonance and storytelling, often drawing inspiration from her extensive art and photography collection. Abu-Nimah’s work continues to influence the visual narratives of contemporary fashion and design.