Steven Stokey-Daley, the Liverpool-born designer behind S.S. Daley, has swiftly become a defining voice in British fashion by reimagining the aesthetics of the upper class through a queer, working-class lens. After graduating from the University of Westminster in 2020, he launched his label during the pandemic, gaining immediate attention when Harry Styles wore his graduate collection in the “Golden” music video. This exposure catapulted the brand into the spotlight, leading to collaborations with notable figures and institutions, including performances with the National Youth Theatre and a show at Pitti Uomo in Florence. Stokey-Daley’s work is characterized by its theatricality and exploration of British heritage, often drawing inspiration from literature and historical narratives.
S.S. Daley’s designs are known for their romantic silhouettes, intricate embroidery, and use of deadstock fabrics, reflecting a commitment to sustainability and craftsmanship. Stokey-Daley often subverts traditional British garments, infusing them with contemporary relevance and personal storytelling. His collections frequently explore themes of class, identity, and queerness, challenging societal norms and expectations. The brand’s unique approach has resonated with a diverse audience, garnering acclaim for its innovative fusion of fashion and narrative.
Stokey-Daley’s contributions to fashion have been recognized with several prestigious awards, including the LVMH Prize in 2022 and the Queen Elizabeth II Award for British Design in 2024. His partnership with Harry Styles, who invested in the brand, has further elevated S.S. Daley’s profile, enabling expansion into new categories and markets. As the brand continues to grow, Stokey-Daley remains committed to creating designs that are both thought-provoking and accessible.