Tommy Hilfiger is a name synonymous with the evolution of American style. Since the early days of his brand, Hilfiger has been redefining prep for a global audience, blending classic Americana with a fresh, laid-back cool that has kept him at the forefront of fashion for over four decades. His approach has always been about making aspirational fashion accessible—whether it’s through his iconic ’90s collaborations with musicians or more recent partnerships with cultural icons like Zendaya, Gigi Hadid, and Lewis Hamilton. Hilfiger knows how to keep the pulse of the times, constantly evolving without losing touch with his roots.
Hilfiger’s latest collections continue to be inspired by what he knows best: the spirit of New York. The Fall/Winter 2024 collection, “A New York Moment,” serves as a love letter to the city, reimagining prep classics like blazers and varsity jackets in bold tweeds, herringbones, and rich cashmeres, with colors that never stray far from the signature Tommy palette of red, white, and blue. It’s Americana made modern—a look that embraces the relaxed codes of prep with wider trouser legs and boxy outerwear while always nodding to that timeless, classic vibe that has made Hilfiger’s name iconic.
What sets Tommy Hilfiger apart is his ongoing evolution. He’s not afraid to adapt, whether through the “See Now, Buy Now” model that made his runway shows shoppable instantly, or his moves towards sustainability. His brand’s ethos today mirrors his personal journey—a mix of tradition and change, deeply rooted in the belief that classic American style can always reinvent itself to feel like now.
