Wes Gordon is the Creative Director of Carolina Herrera, the fashion house that continues to celebrate beauty with a sense of joy, vibrancy, and unmistakable glamour. Since taking the reins in 2018, Gordon has stayed true to the brand’s DNA while injecting his own spirited vision—think color, volume, and that Herrera flair with a slightly playful wink.
Gordon grew up in Atlanta before honing his skills at Central Saint Martins in London, where the fashion scene was electric, steeped in the legacy of alumni like Alexander McQueen and John Galliano. By 2009, he found himself in New York City, launching his own line—a testament to his affinity for modern romanticism with a luxurious twist. His collections soon found homes at high-profile retailers like Harrods and Bergdorf Goodman, and his designs were worn by stars like Katy Perry, Gwyneth Paltrow, and even Michelle Obama.
But it was his move to Carolina Herrera in 2017, first as a consultant and then as Creative Director a year later, that marked his full arrival on the big stage. Handpicked by Carolina Herrera herself, Gordon has embraced the brand’s storied heritage, reimagining its timeless codes with a sense of exuberance. His collections are less about looking back and more about embracing the present—it’s not about reinventing the wheel, as Gordon put it, but about creating something undeniably beautiful.
In 2019, Gordon oversaw the reopening of Carolina Herrera’s flagship store on Madison Avenue, giving it a fresh face while staying true to its classic allure. Under his direction, Herrera is anything but retrospective; it’s colorful, it’s grand, and it’s unafraid to make a statement. That’s the Gordon effect—the perfect fusion of heritage and now.
