Yadim Carranza

Yadim Carranza, known professionally as Yadim, is a Mexican-American makeup artist whose career trajectory exemplifies resilience and innovation in the beauty industry. Born in San Diego, California, Yadim’s fascination with makeup began in his youth, inspired by the transformative routines of his mother and grandmother. He started his professional journey at a MAC Cosmetics counter, eventually moving to New York City, where he honed his skills under the mentorship of renowned makeup artist Pat McGrath. Yadim’s distinctive style, characterized by bold colors and a penchant for pushing aesthetic boundaries, quickly garnered attention, leading to collaborations with top photographers and fashion houses.

Throughout his career, Yadim has contributed to campaigns and runway shows for prestigious brands such as Gucci, Miu Miu, Marc Jacobs, and Dior. His editorial work has graced the pages of Vogue, i-D, and Document Journal, among others. In 2014, he was appointed as the global makeup artist for Maybelline New York, a role that expanded his influence in the beauty industry. Yadim’s approach to makeup is deeply rooted in self-expression and storytelling, often drawing from his experiences in club culture and his appreciation for music and art.

In recent years, Yadim has been candid about his personal journey, including taking a hiatus from the industry to focus on sobriety and mental health. His return has been marked by a renewed commitment to authenticity and inclusivity in beauty. As of 2024, Yadim serves as the global makeup artist for Valentino Beauty and holds the position of Beauty Director at Document Journal. His work continues to challenge conventional beauty standards, emphasizing individuality and emotional resonance.