- Founded In: 2014
- Founders: Matthew M. Williams
- Headquarters: Milan, Italy
- Brand Philosophy: "1017 ALYX 9SM merges subversive culture and modern craftsmanship to create innovative collections that blend technical precision with emotional depth."
- Current Creative Director: Matthew M. Williams
- Current CEO: Adrian Cheng (Majority Shareholder)
- Known For: 1017 ALYX 9SM is known for its utilitarian aesthetic, incorporating industrial influences and cutting-edge technology into its designs. Signature pieces include the Rollercoaster Belt with its iconic metal buckle, sleek leather outerwear, and technical streetwear staples like cargo pants and minimalist tactical vests. The brand frequently combines functionality with high-fashion elements, often using muted tones, innovative materials, and streamlined silhouettes.
Founded in 2015 by designer Matthew M. Williams, 1017 ALYX 9SM has swiftly established itself as a significant force in contemporary fashion. The brand is renowned for its innovative designs that seamlessly blend high-quality materials with subversive culture and modern craftsmanship.
In January 2024, Williams announced a strategic partnership with Hong Kong-based cultural entrepreneur Adrian Cheng, aiming to expand the brand’s global presence and influence.
The Pre-Spring 2025 collection, unveiled in June 2024, showcased a subtle interplay between industrial and sartorial style codes, featuring sharp-clean lines and a balance of textures and volumes.
Collaborations have been a cornerstone of 1017 ALYX 9SM’s growth. Notably, the brand partnered with Nike to release the Air Force 1 Low MMW in December 2023, reflecting Williams’ commitment to innovation and design.