Dsquared2
- Founded In: 1994
- Founders: Dean and Dan Caten
- Headquarters: Milan, Italy
- Brand Philosophy: "Dsquared2's philosophy is an edgy mix of canadian iconography, refined italian tailoring and playful sensuality. The collections are a seamless melding of contrasts: sporty and glamorous. Laidback and extravagant, masculine and feminine, creating a distinctive concept of alternative luxury."
- Current Creative Director: Dean and Dan Caten
- Current CEO: Sergio Azzolari
- Known For: Dsquared2 stands out for its fusion of Canadian heritage and Italian craftsmanship, bringing a bold, rebellious edge to luxury fashion. The brand is widely recognized for its distressed denim, exaggerated silhouettes, and provocative graphic prints that define its signature aesthetic. A defining moment came when Dsquared2 designed over 150 looks for Madonna’s 2001 Drowned World Tour, solidifying its reputation for high-energy, statement-making fashion.
Dean and Dan Caten, twin brothers from Willowdale in Toronto, started their path in fashion at the Parson’s School of Design in New York City in 1984.
Eight years later, the Canadian Duo moved to Italy with their sights set on creating their brand. After collaborating with some of Italy’s most celebrated Fashion Houses, In 1995 the designers presented their first men’s collection under the label Dsquared2.
Dsquared2’s philosophy is an edgy mix of Canadian Iconography, refined Italian tailoring and playful sensuality. The collections are a seamless melding of contrasts: sporty and glamorous. Laidback and extravagant, masculine and feminine, creating a distinctive concept of alternative luxury.
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