Fendi
- Founded In: 1925
- Founders: Edoardo Fendi, Adele Fendi
- Headquarters: Rome, Italy
- Brand Philosophy: Fendi's mission is to seamlessly blend tradition and modernity, preserving the values of the past while courageously innovating to astonish and inspire.
- Current Creative Director: Pierpaolo Piccioli
- Current CEO: Pierre-Emmanuel Angeloglou
- Known For: An early pioneer in fur craftsmanship, Fendi built its reputation on innovative techniques that transformed the material into lightweight, modern luxury. Instantly recognizable accessories like the Baguette bag, which gained cult status in the late 1990s and saw a major resurgence in the 2010s, cemented the brand’s influence in the world of handbags. One of its most defining eras came under Karl Lagerfeld, whose 54-year tenure not only introduced the iconic double “F” logo but also revolutionized the way fur was designed and perceived in fashion.
Founded by Adele and Edoardo Fendi in Rome in 1925, over the years Fendi has emerged as a Maison renowned for its craftsmanship and innovation deeply linked to its Roman roots. Today, more than 90 years later, Fendi is synonymous with tradition, experimentation and daring creativity.
The opening of the first boutique, a handbag shop and fur workshop, in via del Plebiscito, followed in 1926, gaining immediate success.
Between the end of the 40s throughout the 50s, Paola, Anna, Franca, Carla and Alda, the five daughters of Edoardo and Adele, begin working for the family business, bringing new energy and ideas.
In 1965 they start the collaboration with a young German designer, the late Karl Lagerfeld. In his hands, a fashion revolution takes place: the fur is changed, moulded, redesigned and reinterpreted. At this time he designs the iconic “double F” logo that stands for “Fun Furs”.
In 1992, Silvia Venturini Fendi, third generation of the Fendi family, joins the company and seconds Karl Lagerfeld in the Artistic Direction. In 1994 she is given the responsibility of Accessories and then of the Menswear lines.
In September 2020, Kim Jones is appointed as Artistic Director of Couture and Womenswear.
