- Founded In: 1992
- Founders: Miuccia Prada
- Headquarters: Paris, France
- Brand Philosophy: "Miu Miu is the most unrestrained portrayal of Miuccia Prada’s creativity. Intentionally far from traditional aesthetic imagery, the brand conveys the essence of an emancipated and conscious woman. Miu Miu’s strength fluctuates between naïf spirit and iridescent subversion and it illustrates the most rebellious and seductive core of contemporary femininity. "
- Current Creative Director: Miuccia Prada
- Current CEO: Benedetta Petruzzo
- Known For: Miu Miu is known for its signature pleated mini skirts, cropped silhouettes, and embellished ballet flats that define its youthful aesthetic. The brand’s Matelassé leather bags are a standout accessory, recognized for their distinctive texture and craftsmanship. Miu Miu’s Spring/Summer 2022 micro miniskirt became a defining fashion moment, reinforcing its influence on contemporary trends.
Think of Miu Miu as Miuccia Prada‘s playground for her most daring ideas. Launched in 1993 and affectionately named after her own nickname, the brand captures a woman who’s both daring and self-aware. It’s a blend of contrasts—playful yet rebellious, innocent with a twist—that defines modern style.
Breaking away from traditional fashion rules, Miu Miu is a space for fresh ideas and spontaneous design. It’s not about following trends; it’s about setting them for those who crave fashion that’s bold and elegant.
Recently, Miu Miu has been turning heads with collections that mix classic elements with unexpected details. The brand continues to push boundaries with vibrant colors, unique cuts, and a touch of irony. Celebrities and fashion enthusiasts alike are embracing Miu Miu’s vision, making it a go-to for those shaping today’s culture.
Miu Miu keeps exploring the essence of femininity, highlighting the contradictions that make fashion so exciting right now.
