- Founded In: 1983
- Founders: Franco Moschino
- Headquarters: Milan, Italy
- Brand Philosophy: "Based on the concept of offering an alternative to the traditional fashion system, Moschino reveals a creativity that is more interested in transforming what exists than being tempted by the ephemeral."
- Current Creative Director: Adrian Appiolaza
- Current CEO: Stefano Secchi
- Known For: Moschino is known for its playful and irreverent approach to fashion, incorporating bold logos, quirky graphics, and pop-culture references. Signature styles include oversized silhouettes, statement leather jackets, and accessories featuring whimsical motifs like teddy bears and cartoon characters. The brand frequently uses vibrant colors, unexpected materials, and humorous designs to challenge traditional luxury fashion norms.
Founded in 1983 by Franco Moschino, the Italian fashion house Moschino quickly gained recognition for its playful and unconventional designs, often satirizing the fashion industry itself. The brand’s bold use of color, innovative materials, and witty motifs set it apart, establishing a unique identity in the fashion world.
In January 2024, Moschino appointed Adrian Appiolaza as its new creative director. Appiolaza, originally from Buenos Aires, brought a fresh perspective to the brand, debuting his first collection during Milan Fashion Week in February 2024. His designs have been noted for blending Moschino’s signature humor with contemporary aesthetics, resonating with both long-time fans and new audiences.
Under Appiolaza’s leadership, Moschino continues to push boundaries, maintaining its reputation for creativity and innovation. The brand’s recent collections have been praised for their boldness and originality, solidifying Moschino’s position as a leading force in the fashion industry.
