Palace Skateboards is a London-based fashion and skate brand founded in 2009 by Lev Tanju and Gareth Skewis. Originating from South London’s gritty skate scene, the brand’s name came from the nickname Tanju and his friends gave their rundown flat—the “Palace.” Palace quickly grew from a niche skate label into a global streetwear force, known for its authentic connection to skate culture, VHS-filmed skate videos, and a strong visual identity centered around the Tri-Ferg logo, designed by Fergus “Fergadelic” Purcell. The brand maintains its roots by featuring its skate team in campaigns and consistently referencing British youth and sports culture in its designs.
Palace has developed a strong reputation for high-profile collaborations that span different cultural spheres. Notable partnerships include Polo Ralph Lauren, where Palace merged classic American prep with UK skate aesthetics, and an ongoing relationship with adidas, producing streetwear and sports kits, including for Juventus FC. Palace has also worked with Reebok, Arc’teryx, C.P. Company, and even legacy fashion houses like Moschino and Stella Artois. These collaborations often sell out quickly and attract attention for their clever branding, limited drops, and ability to mix irony with genuine style.
Palace is recognized for its bold graphics, retro sportswear silhouettes, and playful, often subversive approach to fashion. Signature styles include oversized T-shirts, track jackets, rugby shirts, and shell suits in bright colors like navy, red, yellow, and forest green. The brand frequently uses nostalgic British references, 90s rave aesthetics, and street-level humor to appeal to both core skate fans and fashion enthusiasts. With flagship stores in London, New York, Los Angeles, Tokyo, and Seoul, Palace has successfully positioned itself as a leader in contemporary streetwear while preserving the attitude and irreverence that made it popular in the first place.