- Founded In: 2013
- Founders: Han Chong
- Headquarters: London, UK
- Brand Philosophy: "Designed in London, made for the world - Self-Portrait believes in celebrating and empowering the women in the clothes. Femininity ensured by elegant functionality, reflecting a sincere engagement and appreciation for a contemporary way of life."
- Current Creative Director: Han Chong
- Current CEO: Han Chong
- Known For: Self-Portrait is known for its modern yet feminine aesthetic, characterized by intricate lace, sharp tailoring, and a mix of structured and flowing silhouettes. The Azaelea dress, crafted from guipure lace with a fit-and-flare design, became a standout piece worn by celebrities and widely recognized. In 2018, the brand established its presence in physical retail by opening its flagship store in London, further cementing its global appeal.
Established in 2013 by Malaysian-born designer Han Chong, Self-Portrait has become a prominent name in contemporary fashion, celebrated for its accessible yet sophisticated designs. Chong, a Central Saint Martins alumnus, combines a refined aesthetic with a deep understanding of structure and materials, creating pieces that resonate with a diverse audience.
In 2024, Self-Portrait introduced a residency program to foster creative collaborations, with Christopher Kane as its inaugural guest designer. This initiative aims to provide artists with resources and platforms to bring their visions to life, reflecting the brand’s commitment to innovation and community engagement.
The brand’s Spring 2025 Ready-to-Wear collection, showcased in September 2024, featured a blend of classic silhouettes and contemporary details, highlighting Self-Portrait’s dedication to evolving its design language while maintaining its core identity.
Self-Portrait’s designs have been embraced by a wide range of celebrities and public figures, underscoring its broad appeal and relevance in today’s fashion landscape.
With flagship stores in London and a growing global presence, Self-Portrait continues to expand its reach, offering quality experiences and modern luxury to a worldwide clientele.
