- Founded In: SUPREME
- Founders: James Jebbia
- Headquarters: New York City, NY
- Brand Philosophy: Supreme's brand philosophy emphasizes quality, style, and authenticity, establishing itself as a downtown institution over the past 30 years.
- Current Creative Director: Tremaine Emory
- Current CEO: James Jebbia
- Known For: Supreme is known for its iconic box logo, which has become a symbol of streetwear culture and is featured on everything from hoodies to accessories. The brand is celebrated for its limited-edition drops and high-profile collaborations with brands like Nike, Louis Vuitton, and The North Face, creating massive hype around its releases. Supreme’s influence was solidified with the opening of its New York store in 1994 and its role in bridging skate culture with high fashion.
Established in 1994 by James Jebbia, Supreme began as a modest skate shop on Lafayette Street in New York City. Over the years, it has evolved into a global icon, seamlessly blending skate culture with fashion. The brand’s distinctive red box logo, inspired by artist Barbara Kruger’s work, has become a symbol of streetwear authenticity.
Supreme’s strategy of limited product releases, known as “drops,” has cultivated a sense of exclusivity and anticipation among its followers. Collaborations with diverse brands and artists, including Louis Vuitton and Nike, have further cemented its status in both streetwear and high fashion circles.
In 2020, VF Corporation acquired Supreme, aiming to expand its global reach while maintaining its unique brand identity. By 2024, Supreme had opened flagship stores in major cities worldwide, including Tokyo, London, and Paris, reflecting its international appeal.
Supreme remains a major influence in contemporary fashion, balancing its cultural roots with modern appeal. With a commitment to craftsmanship and a unique approach to streetwear, the brand continues to shape and inspire the global fashion landscape.
