Founded in 2010 by Yohan Serfaty, Y/Project began as a menswear label known for its avant-garde approach to fashion. After Serfaty’s passing in 2013, Belgian designer Glenn Martens took over as creative director, steering the brand into new territories. Martens introduced womenswear and developed a distinctive aesthetic characterized by deconstructed silhouettes, innovative layering, and a playful mix of historical and contemporary references.
Under Martens’ leadership, Y/Project gained international acclaim, winning the prestigious ANDAM Grand Prize in 2017. The brand became known for its versatility, offering pieces that could be styled in multiple ways, reflecting a commitment to individuality and self-expression. In September 2024, Martens announced his departure from Y/Project after an 11-year tenure, during which he transformed the label into a significant player in the fashion industry. The brand is now poised for a new chapter, with the industry watching closely to see how it will evolve post-Martens.
Y/Project’s journey from its inception to its current status highlights its ability to adapt and innovate, maintaining a unique voice in the ever-changing fashion landscape.
