- Founded In: 2010
- Closed In: 2025
- Founders: Yohan Serfaty and Gilles Elalouf
- Known For: Y/Project was known for its experimental approach to deconstruction, featuring exaggerated proportions, asymmetry, and layered constructions that challenged traditional silhouettes. Signature pieces included twisted denim, oversized outerwear, and hybrid garments that blended historical references with contemporary streetwear. Under Glenn Martens’ direction, the brand gained recognition for its subversive runway presentations and collaborations with labels like Jean Paul Gaultier, cementing its status in avant-garde fashion.
Founded in 2010 by Yohan Serfaty, Y/Project began as a menswear label known for its avant-garde approach to fashion. After Serfaty’s passing in 2013, Belgian designer Glenn Martens took over as creative director, steering the brand into new territories. Martens introduced womenswear and developed a distinctive aesthetic characterized by deconstructed silhouettes, innovative layering, and a playful mix of historical and contemporary references.
Under Martens’ leadership, Y/Project gained international acclaim, winning the prestigious ANDAM Grand Prize in 2017. The brand became known for its versatility, offering pieces that could be styled in multiple ways, reflecting a commitment to individuality and self-expression. In September 2024, Martens announced his departure from Y/Project after an 11-year tenure, during which he transformed the label into a significant player in the fashion industry. The brand is now poised for a new chapter, with the industry watching closely to see how it will evolve post-Martens.
Y/Project’s journey from its inception to its current status highlights its ability to adapt and innovate, maintaining a unique voice in the ever-changing fashion landscape.
