- Founded In: 1972
- Founders: Yohji Yamamoto
- Headquarters: Tokyo, Japan
- Brand Philosophy: “I think perfection is ugly. Somewhere in the things humans make, I want to see scars, failure, disorder, distortion.” - Yohji Yamamoto
- Current CEO: Kazutomo Ohashi
- Known For: Yohji Yamamoto is known for avant-garde, monochromatic designs and oversized silhouettes that challenge conventional fashion standards. He gained global recognition with his 1981 Paris debut, showcasing asymmetry, deconstruction, and a bold emphasis on black fabrics. A notable milestone for the brand was the 2002 partnership with Adidas, giving rise to the influential Y-3 line that merges modern sportswear with high-end design.
Yohji Yamamoto, established in 1981 by the eponymous Japanese designer, has consistently redefined fashion with its avant-garde approach and masterful tailoring. Yamamoto’s designs are renowned for their deconstructed silhouettes, predominantly in black, challenging traditional aesthetics and emphasizing the beauty of imperfection. His work often blurs the lines between gender norms, offering a unique perspective on contemporary fashion.
In 2003, Yamamoto collaborated with Adidas to launch Y-3, a line that seamlessly blends high fashion with sportswear. This partnership has produced innovative designs that continue to influence both industries. Beyond Y-3, Yamamoto has engaged in notable collaborations, including projects with New Era, Dr. Martens, and Supreme, each reflecting his distinctive style and expanding his influence across diverse fashion sectors.
Yamamoto’s contributions to fashion have been recognized with numerous awards, such as the Chevalier of Ordre des Arts et des Lettres and the Medal of Honor with Purple Ribbon. His brand remains a cornerstone of avant-garde fashion, celebrated for its innovative designs and enduring impact on the industry.
