Oribe kicks off the holiday season by joining forces with Kenyan artist Thandiwe Muriu for a collection that’s as vibrant as it is meaningful. The luxe haircare brand drops six limited-edition sets, each wrapped in bespoke African prints designed by Muriu herself.
Drawing inspiration from the proverb, “When your sister does your hair, you do not need a mirror,” the collaboration celebrates heritage and community. Muriu’s designs aren’t just patterns—they’re stories woven into every package.
To bring this vision to life, Oribe’s hairstylist Stacey Ciceron crafted sculptural hair looks for the campaign. Each style amplifies Muriu’s artistry while embodying a spirit of unity.
In the lineup: iconic favorites and new must-haves. Think Signature Style Travel Set, Gold Lust Collection, Hair Alchemy Collection, Côte d’Azur Fragrance and Body Collection, and more.
This isn’t just a product drop—it’s a fusion of culture, art, and style, perfectly timed for the holidays.
